Real estate’s top performers not only use unique and innovative marketing ideas to generate fresh leads and attract new business, they plan things well in advance so there is always something going into their patch.
It’s also important to keep in mind that we are judged by our marketing and the message it sends.
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All you need to do is grab the password in the PrintReadyAds.com section under the marketing tab in the Members Lounge and you’ll be creating your own awesome marketing pieces in no time at all!
Here’s the link to PrintReadyAds.com
Since the dawn of time, way back when the Dead Sea was just sick, there was marketing.
If you wanted to buy or sell anything it was a matter ‘packaging’ your offer just right to maximize your return.
The best marketers soon worked out certain rules that when applied, worked better than anything else.
The best marketers understood how to ‘pitch’ an offer to make it as attractive and as valuable as it could be.
Fast forward to today and the 5 key marketing motivators, or the main points that convince people to take action, are just the same.
Let’s take a look at each one as it might apply to marketing real estate services so you can apply them every time you create any marketing piece and take your response and conversion rates through the roof!
Including extras with your main offer is not only a great way to get attention, you’re really opening up your offer to a greater market.
When you think about it, offering real estate services (the service you offer when you help a seller sell or a buyer buy) is really about providing a real estate solution.
Your client, the buyer or seller, is trying to achieve something great and they will go with the agent or service that can help them achieve the best outcome at the most affordable price.
Let’s say you offer a great deal on staging or the services of a handyman for the day to sellers listing with you. What about a free consultation with a mortgage expert? These are hardly new ideas but most agents don’t offer them.
Give something a deadline and it will certainly motivate your intended target to take action. It’s the perfect partner to offer with extras as it gives them even more power.
You simply take the above examples, or whatever you’re offering and put a time limit on it for say, the month of March.
The big retailers have been doing this forever and it works brilliantly for them.
In fact, there’s no reason why you can’t offer something each month. Get creative and have some fun with it.
Most agents are simply offering a Free Evaluation, you’re taking a completely different approach and giving something away. Consumers are hardwired to look for things like that.
If I told you how awesome I am, would you really care? Of course not
That’s why real testimonials from real clients you’ve worked with in the past are solid gold.
They cost you virtually nothing to get, you can use them for the life of your real estate career and as a marketing tool, they’re priceless!
But the important thing to remember here is that your testimonials need to have some real ‘meat’ on the bone.
Compare these two testimonials and see which one would most influence and motivate you to take action:
“Mary was very helpful and courteous when she sold our house.”
A Seller. Albany NY
“Thank you Mary… what a brilliant result!! You sold our home for way more than we ever dreamed possible and we can’t believe how painless you made the whole process. We will NEVER buy or sell without you again. Congratulations on providing an awesome real estate service”
B Seller. San Diego CA
Can you see how testimonial 2 has real horsepower and connects with the reader on so many levels. It’s like something that might be written on a thank you card.
At Bestagents, we have a proven formula for helping members get awesome testimonials they can use in all their personal marketing plans.
The second biggest marketing motivator of all time, appealing to your target’s fear of loss is almost as powerful as it gets.
Nobody wants to lose money and that’s the obvious target when it comes to real estate marketing.
At Bestagents, one of our most effective marketing pieces is an offer to future property sellers to get a free copy of our bestselling book, ‘How To Sell Your Home For More’
The marketing piece headline reads: DON’T RISK UNDERSELLING YOUR HOME
Can you see how a headline like that really appeals to the owner’s fear of loss and literally hits them where they live?
No home seller wants to lose money on the sale of their home and because the value of real estate can only be measured in the tens and hundreds of thousands, any potential lose is likely to be great!
If you’re not already a BA member, or if your area is already taken, why not create a free report for home sellers you can offer in your area.
You could use a headline like DON’T SELL YOUR HOME UNTIL YOU’VE READ THIS FREE REPORT.
Ah yes, good ol’ chance of gain.
If you’ve ever wondered about the pure pulling power of the chance of gain, look no further than Las Vegas, a city built on that very same philosophy.
Or what about the billions of dollars spent on lotteries each month?
Chance of gain is by far the most powerful marketing motivator and is way under utilized when it comes to promoting real estate services.
Think about this: Real estate has no specific recommended retail price.
The difference between a poor result and a great price is a combination of marketing, presentation and the agent’s skill.
Using a bestselling book like ‘How To Sell Your Home For More’ has proven highly effective when using the chance of gain approach because it illustrates very clearly and powerfully, exactly how a seller (with the help of their agent) can achieve the best possible result.
A great marketing campaign brings these 5 great marketing motivators together to provide one super compelling reason why they should shoes that agent.
If you’re ready to take your personal brand and personal marketing to the next level, we’ve built a unique and proven platform that works in any location or market.
To discover more and find out if your area is available for exclusive Bestagents membership, visit us today at Bestagents.ca
For the last few months, I’ve been speaking with agents across Canada and the US.
It’s been fascinating to dig a little deeper into the success habits of so many top performers and I thought you might be interested to know what I’ve learned so you can implement some or all of their ideas into your business and show your competition who’s boss! more