Category: Productivity

I love doing coaching calls with Bestagents members.

I have a finely tuned technique where we quickly drill down and get to the REAL issues.
Mostly I’m interested in what I call the ‘low hanging fruit’.  more

Real estate’s top performers not only use unique and innovative marketing ideas to generate fresh leads and attract new business, they plan things well in advance so there is always something going into their patch.

It’s also important to keep in mind that we are judged by our marketing and the message it sends.

With the launch of PrintReadyAds.com, Bestagents members now have access to proven and dynamic marketing flyers and door hangers they can customize in just minutes.

All you need to do is grab the password in the PrintReadyAds.com section under the marketing tab in the Members Lounge and you’ll be creating your own awesome marketing pieces in no time at all!

Here’s the link to PrintReadyAds.com

Since the dawn of time, way back when the Dead Sea was just sick, there was marketing.

If you wanted to buy or sell anything it was a matter ‘packaging’ your offer just right to maximize your return.

The best marketers soon worked out certain rules that when applied, worked better than anything else.

The best marketers understood how to ‘pitch’ an offer to make it as attractive and as valuable as it could be.

Fast forward to today and the 5 key marketing motivators, or the main points that convince people to take action, are just the same.

Let’s take a look at each one as it might apply to marketing real estate services so you can apply them every time you create any marketing piece and take your response and conversion rates through the roof!

Check out the 5 greatest marketing motivators of all time here.

Including extras with your main offer is not only a great way to get attention, you’re really opening up your offer to a greater market.

When you think about it, offering real estate services (the service you offer when you help a seller sell or a buyer buy) is really about providing a real estate solution.

Your client, the buyer or seller, is trying to achieve something great and they will go with the agent or service that can help them achieve the best outcome at the most affordable price.

Let’s say you offer a great deal on staging or the services of a handyman for the day to sellers listing with you. What about a free consultation with a mortgage expert? These are hardly new ideas but most agents don’t offer them.

Next… Counting down the 5 greatest marketing motivators of all time. #4

I’ve known super agent James Tostevin since we worked together in Melbourne (Australia) in the 1980s.

His career trajectory spanning almost 30 years is nothing short of Phenomenal.

If you’ve ever doubted the importance of solid prospecting, check out what James says and how he structures his week.

In this short but highly informative interview with real estate commentator Kevin Turner, James shares the secret to his organizational success.

Check it out here Enjoy!

For the last few months, I’ve been speaking with agents across Canada and the US.

It’s been fascinating to dig a little deeper into the success habits of so many top performers and I thought you might be interested to know what I’ve learned so you can implement some or all of their ideas into your business and show your competition who’s boss!  more

Screen Shot 2014-11-03 at 4.16.11 PMWhen it comes to prospecting for listings, I LOVE the idea of letting technology do all the heavy lifting for me so check this out!  more

Click this link to watch The 5 Most Productive Ways Webinar Recording

If you’re not building your email contact database, you’re not building your business. There is a direct correlation between the number of contacts an agent has (and keeps in regular contact with) and their income. This FACT is indisputable. This webinar recording presented by real estate marketing expert Ray Wood and million dollar agent, Aaron Shiner sold out a week before the live webcast.

For agents outside Australia, LockedOn is an advanced, powerful and robust real estate contact management system (in other words, a CRM) When you see Ray’s drawing of ‘the funnel’ early in this recording, you’ll see just how important a CRM is to your business. We suggest you pause often and take plenty of notes.

self-discipline

For as long as I can remember, I’ve been a Dan Kennedy fan. Dan has taught me so much but not just about marketing. In his book, No BS Time Management for Entrepreneurs, Dan reveals the steps behind making the most of your frantic, time-pressured days so you can turn time into money. I believe real estate agents are essentially entrepreneurs because so many of the same rules apply. We are self made and thrive on our own initiative.  more

Surfboard-pix-034-1024x682

A great session on the Bestagents Malibu at Noosa Heads on Queensland’s Sunshine Coast Australia. Surfing and real estate are a good analogy: Challenging, but get it right and it’s very rewarding.

There’s a surf beach at Noosa Heads in Queensland Australia that’s quite unique. It’s unique because 99% of beaches in Queensland face East and that means they get consistently pounded by the pacific swell. But this little beach at Noosa faces North.
 more