If I told you how awesome I am, would you really care? Of course not
That’s why real testimonials from real clients you’ve worked with in the past are solid gold.
They cost you virtually nothing to get, you can use them for the life of your real estate career and as a marketing tool, they’re priceless!
But the important thing to remember here is that your testimonials need to have some real ‘meat’ on the bone.
Compare these two testimonials and see which one would most influence and motivate you to take action:
“Mary was very helpful and courteous when she sold our house.”
A Seller. Albany NY
“Thank you Mary… what a brilliant result!! You sold our home for way more than we ever dreamed possible and we can’t believe how painless you made the whole process. We will NEVER buy or sell without you again. Congratulations on providing an awesome real estate service”
B Seller. San Diego CA
Can you see how testimonial 2 has real horsepower and connects with the reader on so many levels. It’s like something that might be written on a thank you card.
At Bestagents, we have a proven formula for helping members get awesome testimonials they can use in all their personal marketing plans.
Is it just me or did something happen in the last ten years that has distracted agents from the career essential actions of listing and selling real estate?
I believe distraction is the monster many agents can’t control. more
If you’re in real estate anywhere, I’m sure you’ll know what I mean when I say our industry is highly competitive.
So I’d like to give you some basic tools and ideas to help you move towards becoming the real estate authority in your area and give yourself a compelling point of difference. more
Does a social-media-frenzied, tech-savvy real estate agent make more money? It may seem obvious, but technology can help real estate agents make more money, simply because they can be more effective by connecting with more people. more
There’s a good chance your email to a friend will be opened. But marketing emails are very different. If you sent a marketing email on say Saturday afternoon, then chances are this message will not be read when the typical recipient opens their email app to a deluge of messages on Monday morning. This infographic from the team over at Get Response shows some better open time ‘windows’ and gives some insight as to the best time to send.
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