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Including extras with your main offer is not only a great way to get attention, you’re really opening up your offer to a greater market.

When you think about it, offering real estate services (the service you offer when you help a seller sell or a buyer buy) is really about providing a real estate solution.

Your client, the buyer or seller, is trying to achieve something great and they will go with the agent or service that can help them achieve the best outcome at the most affordable price.

Let’s say you offer a great deal on staging or the services of a handyman for the day to sellers listing with you. What about a free consultation with a mortgage expert? These are hardly new ideas but most agents don’t offer them.

Next… Counting down the 5 greatest marketing motivators of all time. #4