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For the last month I’ve been building a website to offer a DVD and Audio CD set following a major real estate coaching and training event we filmed earlier this year.

I’m the guy that comes up with the right copy, the right colors, the right images and the right way to package the recording of an event that took a year and cost $250,000 to bring together. So no pressure!

I have to level with you and tell you there were times (many times) I wanted to leave it and get on with other stuff I either wanted to do or needed doing and it made me think a lot about personal discipline and our own ability to achieve specific goals.

There were 11 speakers at this event including Eric Thomas, the hip-hop preacher from Detroit City and a fleet of other guys who make upwards of 1 million a year in real estate commission.

There was also Aaron Sansoni who is one of the most popular business coaches going around right now. A day with Aaron is $25,000 and he’s booked solid!!

But it was the other Aaron, my long time business partner and million-dollar agent, Aaron Shiner who gave his audience the reality check they needed and I think it’s perfect for this week’s Monday Morning Jolt.

He told his audience: “You don’t need motivation, you need discipline.”

Here’s a little of what Aaron said:

“There’s a lot of talk about the help people get from being motivated. But isn’t earning a huge income, which we can easily do in real estate, motivation enough? Perhaps what we need is more discipline. Discipline to build a plan. Discipline to make it happen and Discipline to stay the course and see it through.”

After his session, quite a few people approached him and told him they agreed 100%. It was a memory moment.

There’s a lot we need to do to create and build a great real estate career and most agents get distracted. In fact, I see it all the time.

Agents start fresh marketing ideas and drop them after a month or so.

They make a new commitment to call their contacts then lack the discipline to follow through and get the job done.

They make the commitment to prospect solidly for X days a week then drift off into something that’s way less important.

They get distracted by B class buyers who suck their time like a leech sucks blood and leave the agent totally unrewarded at the end of the week.

I call it getting “stuck in the thin of thin things.”

In fact, I believe distractions and a lack of discipline is the #1 real estate career killer.

So why not make today the day you’re going to follow though and do what you planned?

Lock yourself into a personal commitment to move the ‘big rocks’ first and focus on the hard things MOST agents don’t do that will make you money starting TODAY!

If you don’t have a plan, get one.

Use a proven real estate success system, build contacts and your following by giving away awesome content (help, guidance and assistance), keep in touch and, when the time comes, deliver a stunning pre-listing kit followed by a killer listing presentation and expand your market share and business footprint.

This will not only give you exceptional confidence and momentum but also increase your power of focus as your personal discipline rewards you for doing what needs to be done. (When you experience this for yourself it’s thrilling and liberating)

I believe exceptional personal discipline is the key to building and enjoying a great life… and isn’t that what we’re here for?

Discipline is your friend. Perfect it and will make you rich!

Have a productive (and highly disciplined) week!

Dream Big & Take Names, Ray

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